Joe Ford, Sale Sharks' attack coach, believes his younger brother George has the potential to become a top-tier coach, despite not being the best in the family. The Ford coaching dynasty, led by Mike, is expanding with Joe returning to the Sharks and Jacob, the youngest, already showing promise. Joe highlights George's unique approach to coaching, treating players of all levels with equal respect, and his ability to remain unaffected by external pressures. He predicts Jacob will be the standout performer due to his early start and diverse coaching experiences. Meanwhile, George, the England 10, faces public scrutiny but remains focused, as Joe explains, "It's the nature of the job; the England 10 is the most scrutinized position in rugby." Joe's insights offer a glimpse into the family's coaching prowess and the challenges faced by high-profile players.