Nielsen's ratings formula update benefits pro wrestling, with AEW Collision and Impact Wrestling seeing significant viewership and rating increases. The changes, incorporating consumer behavior data from the Advertising Research Foundation, address concerns about the previous 'Panel + Big Data' method's impact on scripted content. Brandon Thurston from Wrestlenomics notes that these improvements are particularly noticeable for wrestling programs on traditional TV, including SmackDown and Dynamite. Despite the limited data points available, the early signs suggest that the new methodology is mitigating the negative effects of the previous formula on pro wrestling ratings. This development raises questions about the future of pro wrestling's ratings and the role of Nielsen's evolving methods in shaping its success.
